THE CHALLENGE
The fabrication process was extensive and detailed. Our work included painting the coolers and racks and printing and applying branding decals to the exterior. We inlaid dimensional letters into the interior lid, and an acrylic piece capped the cooler chest – all printed to look like frosted glass. Inside the cooler itself, clear acrylic clothing dividers refracted and enhanced the blue LED lighting effect.
The seeding kits were customized for each athlete, making no two coolers alike. Each kit was branded with a plaque of the athlete’s name, custom interior plaques, and sticker packs.
A total of 26 seeding kits were fabricated and shipped worldwide in custom, insulated shipping boxes. Because the coolers had to be cold upon arrival, our timing had to be dialed for a successful activation. We were so thrilled (and star stuck) watching athletes like Justin Jefferson, Jordan Thompson, Jonathan Taylor, and Monica Jones unbox the seeding kits on Instagram.
Summary of Infinity Images Services
- Project Management – The project manager oversaw the timeline, budgeting and billing, and maintained the master project spreadsheet that included: progress tracking for all elements, materials and fabrication methods for each component, and file pre-flight.
- Engineering – Research and Development – and several rounds of prototyping – determined the best way to make prints look like frost, and to incorporate motion-sensored LED lighting and temperature-controlled shipping.
- Prepress – We resized Cinco Design’s art files to fit the exact cooler dimensions.
- Printing – Our large-format printers produced a fake frosting printed effect, sticker packs, decals, branded cargo straps, and brought the acrylic name plaques to fruition.
- Cutting – We utilized our laser cutter and CNC router to digitally cut the clear acrylic clothing dividers, dimensional letters, branded decals, sticker packs, and custom-insulated shipping boxes.
- Fabrication – Our fabrication team inlaid dimensional letters into the interior lid and acrylic dividers inside the cooler chest.
- Finishing – The finishing crew applied all branded decals by hand, hooked up the battery-powered LED lighting, and then individually packaged each kit with the respective athlete’s clothing sizes.
- Fulfillment – No two coolers were alike, and our fulfillment team kept them all organized and shipped each kit out to its corresponding address.
Seeding kits are a powerful direct marketing tool for high-profile consumers and we love creating them! If you’ve got an elite product, we’ve got the in-house experts and top-of-the-line equipment needed to create wow-worthy compact displays to house it. Contact us to learn more!
WHAT WE DID
When Cinco Design came to us with the concept of sending out coolers as seeding kits to Under Armour athletes, we jumped at the chance to flex our engineering and fabrication skills to make it happen.
Cinco wanted to create an experiential seeding kit that showcased the new Under Armour Iso-Chill line of clothing. The fabric of the workout clothes have specially designed fibers that feel cool to the touch – perfect for athletes in the heat of competition.
Starting with a design from the client, our engineering team tackled the unique challenges of adapting real coolers into impactful seeding kits. After several rounds of prototyping and feedback, we landed on a final execution and got to work fabricating and assembling all of the components.
