Case Study

The Portland Building

The Portland Building is an icon of postmodern architecture. We helped refresh the interior with new wall graphics and a custom printed art installation.

Client: Nike | Super Bowl LIX
Industry: Retail, Athletic Footwear & Apparel
Date: February 2025

THE CHALLENGE

For the elevator surrounds, aluminum composite material was custom cut and bent on site. Each panel needed to maintain consistent spacing and give each floor its own identity by pulling inspiration from every corner of Oregon.    

RACC commissioned a special art installation for the Lizzie K. Weeks Event Room. Our team worked with artists Kayin Talton Davis and Cleo Davis to bring their vision to life through multiple materials and printing processes. Second-surface printing on acrylic and metallic gold polyester film focused attention on historic photographs of Lizzie K. Weeks and other early equal rights community leaders.

Bringing colorful graphics into the Portland Building ushers in a new era for the landmark, and we're excited our work will have a lasting impact on the dedicated public servants who work there. Click here to watch a docuseries on the reconstruction project from DLR Group.

Summary of Infinity Images Services

  • Project Management – The project manager facilitated ongoing communication between Mayer/Reed designers, prepress, fabrication, and installation to ensure that all graphic components fit exactly as they should.
  • Prepress – Our preproduction department resized the client’s creative assets to match the site survey dimensions.
  • Printing – The grandiose historic photographs were brought to life through second-surface dimensional printing on acrylic and metallic gold polyester film, and the wall graphics were produced through large-format printing on vinyl.
  • Cutting – We plotter cut the floor numbers for the stairwells and digitally cut the wall graphics on our Zund.
  • Finishing – Our finishing team laminated and mounted the elevator and restroom wall graphics with a textured décor laminate.
  • Installation – Accurate site measurements and on-site assembly and fitting were executed with precision by our 3M Certified graphic installers.

Any project that involves commercial interior décor is one we’d like to be a part of! Whether you’ve got a detailed 3D design concept or just a napkin sketch, we’d love to help you bring your big ideas to life. Contact us to get started!

WHAT WE DID

Built in 1982, the Portland Building was considered groundbreaking compared to the surrounding landscape of more traditional office building styles. Unfortunately, the landmark suffered from major structural issues resulting in a large-scale reconstruction project.

The reconstruction included adding environmental graphics that reflected the history and landscapes of the city and Oregon at large. Infinity Images was contracted through Howard S. Wright Construction to produce and install graphics throughout the building, staying true to the architectural vision of DLR Group and visuals created by Mayer/Reed

After conducting site surveys and materials tests, we printed and installed wall graphics on all 15 floors – including elevator surrounds, stairwells, and restrooms using the 3M 8600 décor series texture laminates to elevate the appearance of the graphics and make the images true works of art.

wall graphics made by Infinity Images for the Portland Building
staircase with wall graphics made by Infinity Images
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SUMMARY OF SERVICES

Project Management

From the initial site survey through production and installation, our project managers successfully tracked all graphic elements, timelines, and materials, keeping the client updated every step of the way.

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Project Management

Project

Management

Design

All Nike x NFL Super Bowl LIX retail display elements were designed in-house by our production and 3D environmental designers.

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Design

Design

Engineering

Our engineers ensured that the dimensional and suspended components — pop-off roof graphics, self-standing aluminum mesh walls, a metal truss with an attached digital screen, and hanging LED lighting — were built and firmly secured to ensure shopper safety.

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Engineering

Engineering

Fabrication

Preproduction ensured the design files were properly formatted for large-format printing and cutting.

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Fabrication

Fabrication

Finishing

We printed all interior neon graphics on our swissQprint Kudu and exterior graphics on our Durst Rho 1312.

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Finishing

Finishing

Cutting

Our large-format cutters precisely cut turf, aluminum, vinyl, acrylic, plywood, and mirror to their final dimensions.

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Cutting

Cutting

Installation

Given the large scope of this install, we tapped into one of our trusted 3M Certified installation partners to handle the exterior wall graphics while our in-house team transformed the store interior into a football fan’s paradise.

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Installation

Installation

Large Format Print

The Nike By You plywood tables and acrylic display cases were built in-house by our fabricators.

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Large Format Print

Large Format

Print

3D Display Design

We laminated the exterior graphics to ensure UV and moisture protection, and wrapped both the plywood tables and metal stanchions in neon-printed vinyl.

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3D Display Design

3D Display

Design

Logistics & Shipping

Our fulfillment crew carefully packed and shipped all campaign components to New Orleans, Louisiana.

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Logistics & Shipping

Logistics &

Shipping

LEARN MORE
wall graphics made by Infinity Images for the Portland Building
staircase with wall graphics made by Infinity Images
Bathroom in the Portland Building with wall graphics made by Infinity Images
close up image of wall graphics made by Infinity Images
scenic wall graphics made by Infinity Images fabrication company
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RESULTS

10,000+

Shoppers

The activation was live for just five days, yet drew tens of thousands of shoppers.

6,650

sq ft of Vinyl

6,650 sq ft of exterior vinyl wrap applied across seven full installation days.

980

sq ft of Turf

980 sq ft <of painted turf created a locker room–style immersive zone.