Case Study

Portland Timbers x Danner Display Wall

Danner boots are made for trekking in Timbers Country. We made this dimensional retail display for the Providence Park stadium that celebrates their partnership with the Portland Timbers.

Client: Nike | Super Bowl LIX
Industry: Retail, Athletic Footwear & Apparel
Date: February 2025

THE CHALLENGE

We performed a thorough site survey to craft a plan of attack ahead of production. Starting with a design from the client, our 3D engineering team used site measurements to map out the wall and carefully traced and digitized each boot outline to ensure a perfect fit. The wall was made up of two panels, with one of the boots overlapping both panels, making accuracy in measurements crucial.

For materials, we used a sustainable, zero-waste, and 100% recyclable board for the panels, and our 3M Preferred installers wrapped the board in the 3M graphic film that we printed in-house. We also printed and cut the large-scale dimensional Danner logo to brand the display.

On installation day, all of the careful work that we put in paid off. Installation was quick and seamless, with all elements fitting together perfectly. The result is a dynamic and unique display designed to engage viewers and get them excited for game day. Make sure to visit the display at Providence Park during the 2021 season at Section 98-99!

Summary of Infinity Images Services

  • Project Management – The project managers kept everyone on task and on budget for the duration of this collaborative project.
  • Engineering – Our engineers created a digital model of the wall, carefully replicating each boot’s exact measurements and specified placement to ensure a perfect fit.
  • Prepress – Our preproduction department prepped the display’s background graphic for printing and cutting.
  • Printing – We digitally printed the background graphic on two eco-friendly boards that can be 100% recycled if the display is ever retired.
  • Cutting – Our cutting department used a Band Saw to achieve the precise cuts needed to halve heavy-duty Danner boots.
  • Fabrication – We inlayed the boots into the wall and laminated the vinyl used to wrap the shoes and log rounds.
  • Finishing – The display was put together by our finishing department so that installation would be a breeze.
  • Installation – To wrap up the project, our graphic installers affixed the dimensional display to the stadium wall.

 

We love crafting dimensional displays! From retail stores to stadium walls, our state-of-the-art equipment and team of experts make us the easy choice for 3Ddisplays of any nature. Contact us to learn more!

WHAT WE DID

Danner crafts footwear for the Northwest way of living. It only made sense for the brand to partner up with a professional sports team deeply rooted in the Portland community. We helped Danner create a dimensional wall for Providence Park that displays their signature hiking boots alongside symbolic Timbers objects.

The most challenging part of this project was making sure that all of the work we did in our shop was flawlessly executed so that we would be able to arrive on-site and install the display without a hitch.

Portland Timbers and Danner Boots collab display wall by Infinity Images
infinity Images team working on the Portland Timbers Danner collab wall
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SUMMARY OF SERVICES

Project Management

From the initial site survey through production and installation, our project managers successfully tracked all graphic elements, timelines, and materials, keeping the client updated every step of the way.

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Project Management

Project

Management

Design

All Nike x NFL Super Bowl LIX retail display elements were designed in-house by our production and 3D environmental designers.

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Design

Design

Engineering

Our engineers ensured that the dimensional and suspended components — pop-off roof graphics, self-standing aluminum mesh walls, a metal truss with an attached digital screen, and hanging LED lighting — were built and firmly secured to ensure shopper safety.

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Engineering

Engineering

Fabrication

Preproduction ensured the design files were properly formatted for large-format printing and cutting.

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Fabrication

Fabrication

Finishing

We printed all interior neon graphics on our swissQprint Kudu and exterior graphics on our Durst Rho 1312.

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Finishing

Finishing

Cutting

Our large-format cutters precisely cut turf, aluminum, vinyl, acrylic, plywood, and mirror to their final dimensions.

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Cutting

Cutting

Installation

Given the large scope of this install, we tapped into one of our trusted 3M Certified installation partners to handle the exterior wall graphics while our in-house team transformed the store interior into a football fan’s paradise.

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Installation

Installation

Large Format Print

The Nike By You plywood tables and acrylic display cases were built in-house by our fabricators.

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Large Format Print

Large Format

Print

3D Display Design

We laminated the exterior graphics to ensure UV and moisture protection, and wrapped both the plywood tables and metal stanchions in neon-printed vinyl.

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3D Display Design

3D Display

Design

Logistics & Shipping

Our fulfillment crew carefully packed and shipped all campaign components to New Orleans, Louisiana.

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Logistics & Shipping

Logistics &

Shipping

LEARN MORE
Portland Timbers and Danner Boots collab display wall by Infinity Images
infinity Images team working on the Portland Timbers Danner collab wall
Infinity Images wall display for the Portland Timbers and Danner boots collab.
Infinity Images employee constructing the Portland Timbers Danner display wall
Danner Portland Timbers retail display wall made by Infinity Images
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RESULTS

10,000+

Shoppers

The activation was live for just five days, yet drew tens of thousands of shoppers.

6,650

sq ft of Vinyl

6,650 sq ft of exterior vinyl wrap applied across seven full installation days.

980

sq ft of Turf

980 sq ft <of painted turf created a locker room–style immersive zone.