Case Study

Portland Golf Club Course Map

2Hemispheres asked Infinity Images to create custom gifts for the Portland Golf Club Board of Directors, and we delivered something un-fore-gettable.

Client: Nike | Super Bowl LIX
Industry: Retail, Athletic Footwear & Apparel
Date: February 2025

THE CHALLENGE

To further enhance the 3D effect, we offset the course from an additional piece of walnut. We built a custom frame to house each course and then engraved the board member’s name and Portland Golf Course logo into the wood. Despite using three different types of wood – each individual piece unique in color in grain – we were able to create one unified look for a cohesive unboxing experience by all recipients. With the addition of a hanging cleat and the necessary hardware, the personalized rustic wood-framed map became a statement decoration perfect for an office.

Summary of Infinity Images Services

  • Project Management – The project manager tracked each production stage of the 12 custom maps to ensure completion before the project deadline.
  • Design – Once we had an idea of what the client was looking for, our design team ideated the original concept and layout.
  • Engineering – Our in-house engineering team dimensionalized the art files with the multitude of layers needed to create the 3D effect.
  • Prepress – Preproduction ensured that the art files were set up correctly to be digitally read and produced by our large-format printers and digital cutters.
  • Printing – We used our swissQprint Nyala to achieve textured dimensional printing.
  • Cutting – Our CNC router and Zund cutter enabled us to laser-etch the custom wood engraving and route out the sand traps.
  • Fabrication – Hand fabrication was required to assemble and secure each map to its custom frame.
  • Finishing – Our finishing team created custom boxes for the framed maps to facilitate an upscale unboxing experience.
  • Fulfillment – We carefully packaged each gift to ensure safe shipping to the client.

If you’re interested in learning more about custom design and fabrication projects in Portland or elsewhere, we’re eager to hear from you. Contact us to learn more!

WHAT WE DID

The end of each calendar year brings the season of giving, and Portland Golf Club wanted to gift their Board of Directors with something unique and personalized this past December. In partnership with 2Hemispheres, we collaboratively came up with the idea to create and build a dimensionalized wooden map of their golf course.

To achieve a natural look akin to an outdoor course, we selected oak, walnut, and fir as our primary materials. Our engineers wanted the fairways, sand traps, and putting greens to be accurate in color and offset from the rough. To create the desired 3D effect, we routed out a portion of the walnut to create the depth of the sand traps and then printed the desired sand color on top. We then utilized raised printing to depict the fairways.

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SUMMARY OF SERVICES

Project Management

From the initial site survey through production and installation, our project managers successfully tracked all graphic elements, timelines, and materials, keeping the client updated every step of the way.

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Project Management

Project

Management

Design

All Nike x NFL Super Bowl LIX retail display elements were designed in-house by our production and 3D environmental designers.

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Design

Design

Engineering

Our engineers ensured that the dimensional and suspended components — pop-off roof graphics, self-standing aluminum mesh walls, a metal truss with an attached digital screen, and hanging LED lighting — were built and firmly secured to ensure shopper safety.

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Engineering

Engineering

Fabrication

Preproduction ensured the design files were properly formatted for large-format printing and cutting.

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Fabrication

Fabrication

Finishing

We printed all interior neon graphics on our swissQprint Kudu and exterior graphics on our Durst Rho 1312.

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Finishing

Finishing

Cutting

Our large-format cutters precisely cut turf, aluminum, vinyl, acrylic, plywood, and mirror to their final dimensions.

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Cutting

Cutting

Installation

Given the large scope of this install, we tapped into one of our trusted 3M Certified installation partners to handle the exterior wall graphics while our in-house team transformed the store interior into a football fan’s paradise.

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Installation

Installation

Large Format Print

The Nike By You plywood tables and acrylic display cases were built in-house by our fabricators.

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Large Format Print

Large Format

Print

3D Display Design

We laminated the exterior graphics to ensure UV and moisture protection, and wrapped both the plywood tables and metal stanchions in neon-printed vinyl.

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3D Display Design

3D Display

Design

Logistics & Shipping

Our fulfillment crew carefully packed and shipped all campaign components to New Orleans, Louisiana.

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Logistics & Shipping

Logistics &

Shipping

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RESULTS

10,000+

Shoppers

The activation was live for just five days, yet drew tens of thousands of shoppers.

6,650

sq ft of Vinyl

6,650 sq ft of exterior vinyl wrap applied across seven full installation days.

980

sq ft of Turf

980 sq ft <of painted turf created a locker room–style immersive zone.