Case Study

Crypto-Zoo: Museum of Mystery

Criptids, monsters and mythical beasts abounded at Portland-based artist Mike Bennett’s seasonal Crypto-Zoo: Museum of Mystery. We were delighted to use our services to bring such creative (and spooky) critters to life!

Client: Nike | Super Bowl LIX
Industry: Retail, Athletic Footwear & Apparel
Date: February 2025

THE CHALLENGE

As visitors made their way out of the exhibit, they entered the gift shop where they could buy re-prints of their favorite criptids, monsters and creatures. We made sure to keep the store stocked with hundreds of Mike Bennett Art pieces – ranging from slow down signs to garden pals, desk buddies, flamingos, ghosts, and pumpkins – so that patrons could take a part of the museum with them.

Missed the event and interested in browsing his merchandise? Click here to shop!

Summary of Infinity Images Services

  • Project Management – For our first immersive art project with Mike Bennett, our project managers provided material specs and recommendations to meet his individual needs – specifically, durable floor graphics, and lightweight and weather-resistant outdoor signage – in addition to the usual project development tracking.
  • Design – The client sent all artwork as PNGs, so our design team transformed the files to contour-cut production-ready art.
  • Engineering – Our 3D engineering team set up the art files to create the layered entryway sign.
  • Prepress – The prepress crew ensured all files were production-ready.
  • Printing – We digitally printed floor wayfinding graphics, 2D animal heads, exterior signage, and a multitude of lawn signs and wooden desk buddies for the gift shop.
  • Cutting – Precise cuts brought the intricate multi-layer entryway sign and creatively shaped lawn signs to life.
  • Finishing – Our finishing department hand-assembled the layered exterior sign and creature wall mounts.
  • Installation – To wrap up the project, our team installed the exterior sign outside of Mike’s exhibit.

If you need event (or evergreen!) graphic support, you’ve come to the right place. Our team of experts can provide high-impact, durable, weather-resistant products that’ll meet your budget and wow your guests. Contact us to learn more!

WHAT WE DID

Mike Bennett is a local artist known for his colorful and immersive art creations. This October, Infinity Images helped Mike transform an old bank into an enchanting mythical ‘zoo,’ filled with 26 fable creatures, each with their own personality and story.

When guests entered the building, they first watched a short informational video that set the stage for the self-guided tour. Following the wayfinding arrows, patrons then stepped into a fable-filled den, complete with 2D animal head trophies mounted to the wall by our graphics installation team using layered Infinityboard above a pair of inviting chaises. This cozy installation created the perfect atmosphere for guests to pose for Instagram-worthy photos.

Upon stepping through the red velvet curtains, guests entered a dimly lit world unlike the one they came from. Walking along a winding path framed by Mike’s artwork, they were introduced to larger-than-life swamp-dwelling creatures before meeting those of the jungle, desert, city, tundra, caverns, and sea – each one’s name beginning with one of the 26 letters of the alphabet.

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SUMMARY OF SERVICES

Project Management

From the initial site survey through production and installation, our project managers successfully tracked all graphic elements, timelines, and materials, keeping the client updated every step of the way.

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Project Management

Project

Management

Design

All Nike x NFL Super Bowl LIX retail display elements were designed in-house by our production and 3D environmental designers.

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Design

Design

Engineering

Our engineers ensured that the dimensional and suspended components — pop-off roof graphics, self-standing aluminum mesh walls, a metal truss with an attached digital screen, and hanging LED lighting — were built and firmly secured to ensure shopper safety.

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Engineering

Engineering

Fabrication

Preproduction ensured the design files were properly formatted for large-format printing and cutting.

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Fabrication

Fabrication

Finishing

We printed all interior neon graphics on our swissQprint Kudu and exterior graphics on our Durst Rho 1312.

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Finishing

Finishing

Cutting

Our large-format cutters precisely cut turf, aluminum, vinyl, acrylic, plywood, and mirror to their final dimensions.

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Cutting

Cutting

Installation

Given the large scope of this install, we tapped into one of our trusted 3M Certified installation partners to handle the exterior wall graphics while our in-house team transformed the store interior into a football fan’s paradise.

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Installation

Installation

Large Format Print

The Nike By You plywood tables and acrylic display cases were built in-house by our fabricators.

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Large Format Print

Large Format

Print

3D Display Design

We laminated the exterior graphics to ensure UV and moisture protection, and wrapped both the plywood tables and metal stanchions in neon-printed vinyl.

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3D Display Design

3D Display

Design

Logistics & Shipping

Our fulfillment crew carefully packed and shipped all campaign components to New Orleans, Louisiana.

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Logistics & Shipping

Logistics &

Shipping

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RESULTS

10,000+

Shoppers

The activation was live for just five days, yet drew tens of thousands of shoppers.

6,650

sq ft of Vinyl

6,650 sq ft of exterior vinyl wrap applied across seven full installation days.

980

sq ft of Turf

980 sq ft <of painted turf created a locker room–style immersive zone.