Case Study

Climate Pledge Arena

As an SGP-certified print facility, our green hearts fluttered when we were asked to produce graphics for the new home of the NHL Seattle Kraken.

Client: Nike | Super Bowl LIX
Industry: Retail, Athletic Footwear & Apparel
Date: February 2025

THE CHALLENGE

Color matching was another important component for this project. We worked to match the supplied PMS colors to ensure that the brands we touched were represented accurately and consistent to their individual brand guidelines. We adjusted files as needed to hit the color matches and made sure that they were adequate resolution to be printed at a large scale.

Project management also proved to be crucial to the success of this project. Our install team was working in close proximity to other trades and specialty groups, and we didn’t always have access to all areas that that we needed to have completed. So, we strategically produced graphics in phases. This let the install team get started as the graphics were completed for available areas to avoid having everything installed at the very last minute.

Summary of Infinity Images Services 

  • Project Management: Our team coordinated with Populous and stakeholders at CAA Icon to make sure every phase of the project was on schedule and on budget.
  • Prepress: Pre-production ensured color matching across various materials and adjusted the client’s design files to fit the measurements of the actual space.
  • Printing: In accordance with our SGP certification, we printed eco-friendly wallpaper that wrapped eateries and the team space. We also digitally printed white, clear, and translucent vinyl.
  • Cutting: We laser-cut specialty lettering and logos (including gold leaf), frosted vinyl, and acrylic for the practice arena.
  • Installation: Our team efficiently installed all sustainable graphics and custom fixtures in advance of the opening home NHL game.

If you’re looking for an end-to-end printing and installation partner on your next sustainable design project, let’s connect. We offer a full suite of eco-friendly services, including industrial design and fabrication, that bring your big ideas to life. Contact us to learn more!

WHAT WE DID

Our long-time partner Tube Art Group reached out with a request for production, fabrication, and installation of sustainable graphics for several of the eateries and the team space of the first carbon-neutral certified arena in the world. The timeline was tight and the arena huge, so we got to work.

In working with the designers at Populous and stake holders at CAA Icon, we first sought to understand the design intent and collaboratively find solutions that would keep the final products as close to the original artistic vision as possible.

Our prepress department scaled the supplied art to fit the walls as-built and avoid obstructions like TV’s, vents and pipes, frequently opting for Dreamscape Terralon Type II Wall covering. This material contains 31% post-consumer recycled content, so it’s perfect for clients looking to go green!

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SUMMARY OF SERVICES

Project Management

From the initial site survey through production and installation, our project managers successfully tracked all graphic elements, timelines, and materials, keeping the client updated every step of the way.

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Project Management

Project

Management

Design

All Nike x NFL Super Bowl LIX retail display elements were designed in-house by our production and 3D environmental designers.

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Design

Design

Engineering

Our engineers ensured that the dimensional and suspended components — pop-off roof graphics, self-standing aluminum mesh walls, a metal truss with an attached digital screen, and hanging LED lighting — were built and firmly secured to ensure shopper safety.

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Engineering

Engineering

Fabrication

Preproduction ensured the design files were properly formatted for large-format printing and cutting.

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Fabrication

Fabrication

Finishing

We printed all interior neon graphics on our swissQprint Kudu and exterior graphics on our Durst Rho 1312.

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Finishing

Finishing

Cutting

Our large-format cutters precisely cut turf, aluminum, vinyl, acrylic, plywood, and mirror to their final dimensions.

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Cutting

Cutting

Installation

Given the large scope of this install, we tapped into one of our trusted 3M Certified installation partners to handle the exterior wall graphics while our in-house team transformed the store interior into a football fan’s paradise.

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Installation

Installation

Large Format Print

The Nike By You plywood tables and acrylic display cases were built in-house by our fabricators.

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Large Format Print

Large Format

Print

3D Display Design

We laminated the exterior graphics to ensure UV and moisture protection, and wrapped both the plywood tables and metal stanchions in neon-printed vinyl.

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3D Display Design

3D Display

Design

Logistics & Shipping

Our fulfillment crew carefully packed and shipped all campaign components to New Orleans, Louisiana.

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Logistics & Shipping

Logistics &

Shipping

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RESULTS

10,000+

Shoppers

The activation was live for just five days, yet drew tens of thousands of shoppers.

6,650

sq ft of Vinyl

6,650 sq ft of exterior vinyl wrap applied across seven full installation days.

980

sq ft of Turf

980 sq ft <of painted turf created a locker room–style immersive zone.